Pinnacle Collective partner Justin Knighten recently published a compelling op-ed in the Chicago Tribune, urging a critical examination of public health preparedness in light of current challenges. Drawing parallels to the fictional, yet cautionary, narrative of HBO's "The Last of Us," Knighten highlights the real and present dangers of failing to effectively communicate and coordinate during public health crises.

In his op-ed, Knighten points to the slow unraveling of America's public health and civic response systems, citing the spread of bird flu among cattle, the surge in measles cases, and the pervasive issue of misinformation as key areas of concern. He emphasizes that the breakdown of trust and institutional gridlock, as depicted in "The Last of Us," poses a significant threat to our ability to respond effectively to both current and future public health emergencies.

Knighten's insights underscore the core mission of Pinnacle Collective Public Affairs: to build and strengthen the vital connections between organizations, policymakers, and the public. His op-ed serves as a powerful reminder of the importance of strategic communication, proactive advocacy, and robust crisis management – all areas in which Pinnacle Collective brings extensive expertise.

Key Takeaways from Justin Knighten's Op-Ed:

• The Importance of Trust: Knighten emphasizes that public trust is the bedrock of effective public health responses.
• The Danger of Misinformation: He highlights the critical need to combat misinformation and ensure the public receives accurate and timely information.
• The Need for Coordinated Action: Knighten stresses the importance of collaboration and coordination between government agencies, healthcare providers, and community organizations.
• A Call to Action: Knighten's op-ed serves as a call to action, urging policymakers and the public to prioritize public health preparedness and invest in the systems and infrastructure necessary to protect our communities.

Pinnacle Collective is proud to have Justin Knighten as part of our team. His insightful analysis and commitment to public service exemplify the values and expertise we bring to our clients.

You can read Justin's full op-ed in the Chicago Tribune here: https://www.chicagotribune.com/2025/05/12/opinion-outbreak-preparedness-the-last-of-us

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